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12

Jul

Congrats to our friends at Lyst~!

Fashion start-up Lyst joins DFJ Esprit portfolio!

The European arm of venture capital fund DFJ Esprit has led a $5 million funding round into Lyst.
 
Lyst’s format sees the website congregate the inventories of ‘thousands’ of brands and stores, allowing users to follow whichever retailers and designers meet their demands. The service also allows fashion bloggers to link content to the website.

Nic Brisbourne, partner at DFJ Esprit, adds, ‘Lyst is one of the most exciting start-ups harnessing social media in e-commerce, and the company’s expansion potential is tremendous.
 
'Social networking is part of all aspects of life today and fashion brands are keen to gain exposure through channels such as Facebook and Pinterest, with Lyst converting this exposure into purchases.’
 
VC firm DFJ Esprit has $1.1 billion of funds under management and has held investments in companies including movie rental business LOVEFiLM and snack delivery service Graze.


Congrats guys! Keep it up!

(Source: growthbusiness.co.uk)